Customer Stages: Awareness, Interest, Trial, and Repeat


When setting your marketing objectives, it may help to think in terms of awareness, interest, trial, and repeat. These concepts are often used in marketing to explain the stages a new customer (or site visitor, in this case) goes through on the path to becoming loyal to your business.

The potential visitor must first become aware of your site. Once aware, you must spark an interest with the potential visitor, motivating her/him to trial, or respond to a call to action on your site. After (s)he visits your site, that person becomes loyal by revisiting in the future.

You may be able to most effectively build your business by focusing on one or two of awareness, interest, trial, or repeat visits, then changing your focus over time. If your site is brand new or known to very few people, for example, your plan is likely to concentrate on ways to increase awareness and interest.

A focus on interest and trial may be in order, however, if you get an above-average number of “window shoppers” – visitors who never purchase (or do not respond to some other call to action).

Additionally, if you sell multiple products or a product that needs replenishing from your site, focus on repeat purchases may be more effective.

Source: http://www.websitemarketingplan.com/marketing_management/MarketingObjectivesArticle.htm

Advertisements

About marketini

Marketing, SEO, SEM, Brand Management, Market Strategy, Fundraising, Media Design...
This entry was posted in Tool Tuesdays and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s