Thinking small is a big idea

The idea of agencies and companies thinking small is no new notion. People have been saying it for years, including Greg, who’s gong to push the point further in his upcoming book, microMarketing. The problem is, very few have actually been practicing it. At the PSFK Conference in New York last week, Andy Spade and Anthony Sperduti of Partners & Spade gave a “Think Small” presentation highlighting the work they did for J.Crew.



About marketini

Marketing, SEO, SEM, Brand Management, Market Strategy, Fundraising, Media Design...
This entry was posted in Delectable Marketing Practices and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s