Here’s a great piece by Nick Stamoulis from Search Engine Optimization (SEO) Journal. His blog has strong advice for SEO marketers including this article about link building: Link Building Do’s and Don’ts. My favorite piece of advice is to
“Build your community by asking questions, engaging your audience and providing useful knowledge and information your surrounding community can use to strengthen themselves as a business.”
For me, the community element of the advice is the key. I don’t think community building begins and ends on the internet, and I am fascinated by ways companies are moving toward digital marketing- the integration of online and offline campaigns.
So, my question is can you build links that extend beyond search engines?