I love direct mail!
Snicker as you might, it gets me going. Not to mention that I have a rather large collection of it- which I have carefully indexed and organized using my own version of the Dewy Decimal System.
Some of it is inspirational! memorable communications from brands I adore that are very meaningful to me and delivered in such a way that it has strengthened my commitment to the brand, and I’m sure their brand community at large.
Some of it is horrible. So foul that I wish I could throw it away, where it belongs.
This new category is the place where these traditional marketing tools meet the blogosphere! I hope you will enjoy this forum, post comments and rate campaigns.