New Category: It Came In The Mail

I love direct mail!

Snicker as you might, it gets me going. Not to mention that I have a rather large collection of it- which I have carefully indexed and organized using my own version of the Dewy Decimal System.

Some of it is inspirational! memorable communications from brands I adore that are very meaningful to me and delivered in such a way that it has strengthened my commitment to the brand, and I’m sure their brand community at large.

Some of it is horrible. So foul that I wish I could throw it away, where it belongs.

This new category is the place where these traditional marketing tools meet the blogosphere! I hope you will enjoy this forum, post comments and rate campaigns.

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About marketini

Marketing, SEO, SEM, Brand Management, Market Strategy, Fundraising, Media Design...
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