Social Media And The Art Of Talking Around The Subject | Social Media Today

Yes, Social Media can help with marketing, but there are limits. This is a great article that covers some of the unspoken ground rules to using this tool as part of a marketing strategy.

I like that it is written from the perspective of a social media user talking to a brand manager.

Social Media And The Art Of Talking Around The Subject | Social Media Today.


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4 Responses to Social Media And The Art Of Talking Around The Subject | Social Media Today

  1. This is an awesome article! Thank you for sharing it!

    • marketini says:

      My favorite part is the sledgehammer analogy. And the Wonderbra ad.

      It also reminds me of a post at the Social Media Today online networking group by Robin Frey, the group’s moderator:

      Spamming our group
      Don’t know what most of you think, but we at Social Media Today are getting a touch frustrated with the spam and blatant self-promotion, disguised as “discussions,” that are being posted in this group. We’re a lean and mean operation and this is not where we want to invest our time and energy. We’re even considering cutting out the discussions. Another thing I’ve thought about is to find a volunteer or two among you who might be interested in “policing” the group. Thoughts?

  2. Micheal Ken says:

    Agree with you on the spam issue.

    Twitter as an example: I get about 10 messages every day trying to sell services. Without tweetdeck I would be in trouble 🙂

    Best regards

  3. Hey guys,

    Check out our report on how the leading Swiss fmcg companies such as
    Lindt or Nestlé use their social media and how successfull they are.
    We are a group of Master students and as an extension to a digital marketing course, we are promoting this report that we did ourselves. Every click, comment and download
    helps our evaluation, and you can learn something. Its completely free and only costs you 1 minute of your time to download.

    Thanks a lot

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