Aliens In Your Home Postcard

A friend of mine sent this piece to add to the conversation about direct mail marketing campaigns on this blog. It appears to be a standard 4 x 6 full color postcard. This piece probably would have gotten my attention if I found in in my mail box.

I wonder if the creative team behind the piece was responding to trending statistics regarding aliens and popular culture, or if they tried to build the piece around an existing graphic? I also have questions about the identifying characteristics of their target audience.

Overall, I think that it appeals to the audience’s preexisting condition of curiosity, and potentially has a shock value, depending on the target audience. I give it high marks for originality, but I don’t think that the piece is a good fit with the program that it is promoting: or maybe I missed something. What do you think?


About marketini

Marketing, SEO, SEM, Brand Management, Market Strategy, Fundraising, Media Design...
This entry was posted in It Came In The Mail and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s