Aliens In Your Home Postcard

A friend of mine sent this piece to add to the conversation about direct mail marketing campaigns on this blog. It appears to be a standard 4 x 6 full color postcard. This piece probably would have gotten my attention if I found in in my mail box.

I wonder if the creative team behind the piece was responding to trending statistics regarding aliens and popular culture, or if they tried to build the piece around an existing graphic? I also have questions about the identifying characteristics of their target audience.

Overall, I think that it appeals to the audience’s preexisting condition of curiosity, and potentially has a shock value, depending on the target audience. I give it high marks for originality, but I don’t think that the piece is a good fit with the program that it is promoting: or maybe I missed something. What do you think?

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