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- MECCAS In Advertising: The Framework Explained
- Means- End Model (MECCAS Model) Explained
- Market Study- Consumption Rituals: The Baby Shower Part I
- Creating Brand Associations Thorough Classical Conditioning/ Human Associative Learning...Continued
- The Customer Defined Value Matrix Explained
- Market Study- Consumption Rituals: The Baby Shower Conclusion
- Tool Tuesdays: Creating Brand Associations thorough Classical Conditioning/ Human Associative Learning
- Book Review: The Economic Naturalist
Author Archives: marketini
I’d like to introduce Susan Kamins to the Marketfix community. Susan is a remarkable public speaker, and I am very excited that she agreed to guest post about public education as marketing. Susan is known for helping nonprofits gain support … Continue reading
Bird-Watching: It’s Not Your Grandmother’s Hobby Anymore « Marketing Musings.
When was the last time you tried to convince your audience to take action? It is not as easy as it sounds. It is an art form, and it takes a bit of practice to match the right tone … Continue reading
Another fantastic post from the marketing assassin. This time it’s about your social media strategy. He could title it “how not to spam-comment.” Great advice on blog etiquette. Are you are a valued contributor or an Internet bore? | The … Continue reading
For at least three reasons, it’s hard to have a favorite statistics site. I am a visual learner, so I usually find myself creating charts to understand numbers. Recently, I had to identify desirable international markets for an ecommerce site. … Continue reading
Does everyone do this a little differently, or is there a generally accepted standard for measuring brand equity? Here’s a fun little poll. Comments are also welcome.
Around the internet nonprofits and businesses alike are looking at their social media efforts and asking, “What’s up with Facebook?” Take a look at your facebook presence and check out this short checklist for optimization. I think John Haydon of … Continue reading
My posts may be a little sporadic over the next few weeks. I am balancing updates to this blog and an exciting new job. I should be back to a regular posting schedule soon.
They work. They build business, they are the backbone of any successful company. The catch is that relationships are unquantifiable. We’re talking soft power, and this post at Annie Said discusses five soft benefits that garnish your table as you … Continue reading
This article from HispanicPRPro.com is an index of top brands by use of powerful and successful “green” and “socially responsible sustainability” PR programs, followed by a discussion of the methods employed by each of the top contenders. I think it … Continue reading