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- MECCAS In Advertising: The Framework Explained
- Means- End Model (MECCAS Model) Explained
- Customer Stages: Awareness, Interest, Trial, and Repeat
- Website Analytics Series: Clickstream Data Analysis
- The Customer Defined Value Matrix Explained
- Tool Tuesdays: The Gaps Model Explained
- The Boston Consulting Group’s (BCG) Growth-Share Matrix Explained
- Mobility Meets Sustainability
Category Archives: Delectable Marketing Practices
I’d like to introduce Susan Kamins to the Marketfix community. Susan is a remarkable public speaker, and I am very excited that she agreed to guest post about public education as marketing. Susan is known for helping nonprofits gain support … Continue reading
Fantastic article from emarketer.com about marketing applications of location based social media. I think the chart tracking mobile social network users from 2009- 2010 is particularly insightful. Why Location Is About More than the Check-In – eMarketer.
I think this speaks for itself. 5 Oddly Wonderful Things to Say to Customers « Mark McCarthy’s Blog.
I’d like to share this post from make4cash that outlines some very good advice about creating direct mail post cards. I agree with the author that postcards are great tools, and usually my first question when I design a direct … Continue reading
Tom Fishburne is one of my marketing heroes. He is brilliantly funny and very insightful. I love this recent post from his blog about “brand speak” and I want to share it. I would like to see more applications of … Continue reading
First in a series on “Making Twitter Work” via http://www.blog.brandsproutmarketing.com While on the subject on marketing tools & tutorials… this post from Fresh Sprouts has the inside scoop on using Twitter.
I want to share this post from the MarketingProfs blog, The Daily fix. I think it adds a great perspective to measuring the ROI on campaigns because it takes into consideration the value of raised awareness levels, and the cost … Continue reading