Category Archives: Marketing Books

Fancy Marketing Gimicks? I think I Would Rather Have Some Tea

If you are like me, you have chosen to pursue a career in marketing and you are presented with some rather negative comments from non-marketing minded folks: “Marketing is all about lying” or “The only reason to have marketing is … Continue reading

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Book Review: The Economic Naturalist

  The Economic Naturalist Type of book: A practical guide to products and services that permeate our lives as consumers. Author: Robert H. Frank Subject: Business Price: 15.95 ISBN: 978-0-465-00357 The Economic Naturalist takes a reverse-engineering look at products and … Continue reading

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