Category Archives: Marketing Making News

FDA: Popular Mouthwashes Make False Claims

There is a whole category of credence products that we use and as consumers, we can not prove or disprove marketing claims… Continue reading

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Haul!

I’ll be honest. I’m not a fashionista, but I think Hauls are a brilliant social media platform for fashion retailers. Since this Good Morning America video, the genera has flourished. It is a basic concept: online “haul” videos that feature … Continue reading

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Silver Fish Hand Catch!

I intended to wake up early this morning and work on some things, but then Old Spice happened. With over 34,000,000 views in less than a week this You Tube video series is one social media campaign for the record books. Check out this post…
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TV Commercials: More Than Just For Laughs

Any good marketer knows that using emotions to sell your products in commercials is very beneficial. (Think babies and puppies tugging at your heart strings, animated characters making you laugh or anti-smoking ads using scare tactics to prevent teenage smoking.) However, … Continue reading

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Can Brunswick save BP’s image?

So much will depend on this PR campaign, it could be the tipping point that changes global energy policies or…
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