Category Archives: Residuals

How Do You Measure Brand Equity?

Does everyone do this a little differently, or is there a generally accepted standard for measuring brand equity? Here’s a fun little poll. Comments are also welcome. Advertisements

Rate this:

Posted in Residuals | Tagged , | Leave a comment

Hello Word Press!

We’re very excited to move to Word Press! This blog has been hosted at http://thislittlepiggie.typepad.com since March, 2010 and now we are moving to Word Press to take advantage of the fantastic archiving and sharing tools! Temporarily, we will be … Continue reading

Rate this:

Posted in Residuals | Tagged | Leave a comment

Marketing Trivia

I am a huge art history buff. So, here’s a bit of marketing history/art history trivia. This image was created by one of the founders of 21st century graphic design, and he created the visuals for one of IBM’s first … Continue reading

Rate this:

Posted in Residuals | Tagged , | Leave a comment

Analyzing Analytics

Google Analytics is a great place to start, but it has some obvious shortcomings: 1. It only works for data within your site. There is no direct way to compare your performance with others within analytics. In a way this … Continue reading

Rate this:

Posted in Residuals | Tagged , , , , , , , | Leave a comment