Tag Archives: marketing tools

Tool Tuesday: Gapminder review

For at least three reasons, it’s hard to have a favorite statistics site. I am a visual learner, so I usually find myself creating charts to understand numbers. Recently, I had to identify desirable international markets for an ecommerce site. … Continue reading

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Tool Tuesday: Timing In Market Opportunity Analysis

image and video source: http://www.wimp.com/babyhummingbird/# The email was forwarded to my personal account by an acquaintance, the format and appearance were very simple, consisting of only a subject and link. The subject, “A baby hummingbird- so cute” and the link, which … Continue reading

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Marketing Tools: Brand Personality

The other day I found this very cool little piece of marketing history. A vintage jewelry box that plays “I’d Like to Teach the World to Sing”. This little box really hit home for me the depth that marketing reaches … Continue reading

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Creating Brand Associations Thorough Classical Conditioning/ Human Associative Learning…Continued

Actually, this post is more like a prequel to the first one about creating brand associations through classical conditioning/ human associative learning where I talked about some examples of companies using these tools in their communications with audiences, but I … Continue reading

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Tool Tuesdays: Creating Brand Associations thorough Classical Conditioning/ Human Associative Learning

Montgomery County Land Trust is a nonprofit dedicated to protecting and permanently preserve vanishing open land. Each part of the print campaign to raise awareness and drive membership in Montgomery County is printed on recycled paper and features images of … Continue reading

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The Elaboration Likelihood Model Explained

The Elaboration Likelihood Model illustrates that ideas can be formed and changed along a continuum from low elaboration (low thought) to high elaboration (high thought). There are two basic methods to persuasion based on the polars of the model. All … Continue reading

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Design 101 « FB Displays & Designs Blog

I want to share this great post from displaysanddesigns.wordpress.com about creating trade show displays. It is very concise and includes some guidelines and tips that will help you create your own environment on the showroom floor for visitors to interact … Continue reading

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Tool Tuesdays: Using Pre-existing Interests

This is a universal marketing and advertising tool that explains why there are so many babies in insurance ads, dogs in truck commercials and beautiful people in beer campaigns. The basic way that this tool works is that it gets … Continue reading

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Tool Tuesdays: How To Analyze Your Survey Results

Last week’s tutorial covered the basics in online survey design, and this week’s tutorial covers the basics about analyzing survey results… Continue reading

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Tool Tuesdays: Design An Online Surveys

The goal of an online survey is to gather quantitative primary research that is used to improve decisions related to identifying and solving problems… Continue reading

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