Tag Archives: marketing tutorial

Marketing Tools: How to Write a Call to Action

  When was the last time you tried to convince your audience to take action? It is not as easy as it sounds. It is an art form, and it takes a bit of practice to match the right tone … Continue reading

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Tool Tuesdays: Creating Brand Associations thorough Classical Conditioning/ Human Associative Learning

Montgomery County Land Trust is a nonprofit dedicated to protecting and permanently preserve vanishing open land. Each part of the print campaign to raise awareness and drive membership in Montgomery County is printed on recycled paper and features images of … Continue reading

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The Elaboration Likelihood Model Explained

The Elaboration Likelihood Model illustrates that ideas can be formed and changed along a continuum from low elaboration (low thought) to high elaboration (high thought). There are two basic methods to persuasion based on the polars of the model. All … Continue reading

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Design 101 « FB Displays & Designs Blog

I want to share this great post from displaysanddesigns.wordpress.com about creating trade show displays. It is very concise and includes some guidelines and tips that will help you create your own environment on the showroom floor for visitors to interact … Continue reading

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Tool Tuesdays: Using Pre-existing Interests

This is a universal marketing and advertising tool that explains why there are so many babies in insurance ads, dogs in truck commercials and beautiful people in beer campaigns. The basic way that this tool works is that it gets … Continue reading

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Tool Tuesdays: How To Analyze Your Survey Results

Last week’s tutorial covered the basics in online survey design, and this week’s tutorial covers the basics about analyzing survey results… Continue reading

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Tool Tuesdays: Design An Online Surveys

The goal of an online survey is to gather quantitative primary research that is used to improve decisions related to identifying and solving problems… Continue reading

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Tool Tuesdays: The Gaps Model Explained

This marketing tool works based on the assumption that messages and information are transmitted along predictable paths between… Continue reading

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The Customer Defined Value Matrix Explained

The way that each company sets a price for goods and services is as customized as their unique selling proposition. There are three basic pricing routes that brands pursue in open markets: high-end (skimming), competitive pricing, or low-end (penetration pricing). … Continue reading

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Tool Tuesdays: The Business Card

Some general trends in business cards include a move away from the use of images in favor of minimalistic design with an emphasis on the logo (notable exceptions are in real estate and photography). There is also a growing tendency toward… Continue reading

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