Tag Archives: Pre-Existing Interests

Tool Tuesday: Timing In Market Opportunity Analysis

Posted on January 18, 2011 by marketini

image and video source: http://www.wimp.com/babyhummingbird/# The email was forwarded to my personal account by an acquaintance, the format and appearance were very simple, consisting of only a subject and link. The subject, “A baby hummingbird- so cute” and the link, which … Continue reading →

Rate this:

Posted in It Came In The Mail, Marketing Tools With Manuals, Tool Tuesdays | Tagged , , , , , , , | Leave a comment

Creating Brand Associations Thorough Classical Conditioning/ Human Associative Learning…Continued

Posted on October 29, 2010 by marketini

Actually, this post is more like a prequel to the first one about creating brand associations through classical conditioning/ human associative learning where I talked about some examples of companies using these tools in their communications with audiences, but I … Continue reading →

Rate this:

Posted in Marketing Tools With Manuals, Tool Tuesdays | Tagged , , , , , , | 3 Comments

The Elaboration Likelihood Model Explained

Posted on October 19, 2010 by marketini

The Elaboration Likelihood Model illustrates that ideas can be formed and changed along a continuum from low elaboration (low thought) to high elaboration (high thought). There are two basic methods to persuasion based on the polars of the model. All … Continue reading →

Rate this:

Posted in Marketing Tools With Manuals, Tool Tuesdays | Tagged , , , , , , | Leave a comment

Tool Tuesdays: Using Pre-existing Interests

Posted on October 12, 2010 by marketini

This is a universal marketing and advertising tool that explains why there are so many babies in insurance ads, dogs in truck commercials and beautiful people in beer campaigns. The basic way that this tool works is that it gets … Continue reading →

Rate this:

Posted in Marketing Tools With Manuals, Tool Tuesdays | Tagged , , , , , , | 3 Comments