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Tag Archives: Marketing
What Do I Call Myself?
Like a myth of the tech gods, Mark Zuckerberg of Facebook had “I’m CEO, Bitch” on his business cards. Whether this was just a great addition to the movie The Social Network or is actual reality is inconsequential, the … Continue reading
Tool Tuesday: Timing In Market Opportunity Analysis
image and video source: http://www.wimp.com/babyhummingbird/# The email was forwarded to my personal account by an acquaintance, the format and appearance were very simple, consisting of only a subject and link. The subject, “A baby hummingbird- so cute” and the link, which … Continue reading
Marketing Tools: Brand Personality
The other day I found this very cool little piece of marketing history. A vintage jewelry box that plays “I’d Like to Teach the World to Sing”. This little box really hit home for me the depth that marketing reaches … Continue reading
Tool Tuesdays: Creating Brand Associations thorough Classical Conditioning/ Human Associative Learning
Montgomery County Land Trust is a nonprofit dedicated to protecting and permanently preserve vanishing open land. Each part of the print campaign to raise awareness and drive membership in Montgomery County is printed on recycled paper and features images of … Continue reading
The Elaboration Likelihood Model Explained
The Elaboration Likelihood Model illustrates that ideas can be formed and changed along a continuum from low elaboration (low thought) to high elaboration (high thought). There are two basic methods to persuasion based on the polars of the model. All … Continue reading
Design 101 « FB Displays & Designs Blog
I want to share this great post from displaysanddesigns.wordpress.com about creating trade show displays. It is very concise and includes some guidelines and tips that will help you create your own environment on the showroom floor for visitors to interact … Continue reading
Tool Tuesdays: Using Pre-existing Interests
This is a universal marketing and advertising tool that explains why there are so many babies in insurance ads, dogs in truck commercials and beautiful people in beer campaigns. The basic way that this tool works is that it gets … Continue reading
Tom Fishburne: Marketoonist: how brands talk
Tom Fishburne is one of my marketing heroes. He is brilliantly funny and very insightful. I love this recent post from his blog about “brand speak” and I want to share it. I would like to see more applications of … Continue reading
Tool Tuesdays: How To Analyze Your Survey Results
Last week’s tutorial covered the basics in online survey design, and this week’s tutorial covers the basics about analyzing survey results… Continue reading
FDA: Popular Mouthwashes Make False Claims
There is a whole category of credence products that we use and as consumers, we can not prove or disprove marketing claims… Continue reading
Posted in Marketing Making News
Tagged Advertising, consumer goods, credence products, Marketing, marketing campaign
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